Social Metrics

How To Make A TikTok Video That Gets Noticed: 10 Tips And Tricks To Try Today

TikTok has about 103 million monthly active users in the U.S. alone. But globally, that number rises to an impressive 1 billion.  Are you still not leveraging the platform’s potential? Given its high level of engagement, it may be time to. In this article, we’ll explore the different types of videos you can create, how … Read more

5 Under Analyzed Social Media Metrics That Matter [+ Tools To Measure Them!]

Facebook Ad Manager: 7 Advanced Strategies For Optimizing Your Facebook Campaigns

Facebook is arguably the largest social media platform around. Millions of businesses are leveraging Facebook advertising to reach new audiences. However, Facebook advertising is more than creating an ad and hoping for the best. You need the right strategy—one that works for your business and audience. Here, we explore top strategies to help you achieve … Read more

Facebook monitoring tools

5 Best Facebook Monitoring Tools For Your Needs In 2025

Any good marketer or brand manager knows that a strong strategy is essential for success. And a crucial component of every good strategy is monitoring.  Monitoring and ongoing analysis are vital for almost every aspect of your business – from keeping track of overheads to adjusting your sales funnel. But they are particularly important if … Read more

How to Add Social Media Icons to Your Email Marketing

Facebook Followers: Grow Without Spending Money On Ads

When most brands think of growing their Facebook followers, the first thing that comes to mind is an ad campaign. Ads are effective in some situations, but they can get expensive quick. According to Facebook’s 2018 quarterly report, the average price per ad increased 39 percent but the number of ad impressions served only increased … Read more

Calculate Social Media Conversions

10 Proven Strategies To Increase Engagement On Facebook In 2024

As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. The recent changes in Facebook’s algorithms have got marketers sweating due to the consistent decline of organic reach.  What’s more, organic posts just reach 5.5% of your Facebook page followers. This has led an increasing number of … Read more

Best time to post on Twitter

10 Best Facebook Competitor Analysis Tools In 2024

Social media’s influence as a virtual marketing space has become undeniable, owing to its capability of reaching a large audience. And among all these platforms, Facebook is the most impactful, with its 2.8 billion+ monthly users.  According to reports, Facebook generates the highest ROAS among all social media platforms. Moreover, the networking giant also drives … Read more

8 Social Media Monitoring Mistakes That Are Ruining Efforts

Top 17 Facebook Analytics Tools To Measure Page Performance

If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: However, it is nearly impossible to take full advantage of the marketing opportunities that the platform offers without being able to obtain and analyze the right numbers with good Facebook analytics tools. The official Facebook … Read more

6 Facebook Analytics Hacks For Digital Marketing Agencies

Facebook houses 3.4 billion users as we speak. Out of these 71% are Gen Z and 77% are millennials – generally our top choices for customers. This means no matter which business we cater to, our audience is present on Facebook. Given this, it would be hard to perform targeted marketing with just basic analytics. … Read more

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Facebook Analytics Guide 2024: How To Analyze & Use Your FB Data

You still haven’t started using Facebook Analytics, have you?  Could it be because you don’t understand it? Or perhaps you don’t know how to set it up in the first place. Maybe you don’t see why you should be using another Facebook analytics tool. You have Facebook Insights anyway.  We totally get it. But, here’s … Read more