Are you interested in choosing the right social media sites and tools for your business? If so, you’re in the right place! There’s no denying the power of social media in your marketing strategy. It’s estimated that across all social media sites, there are 5.17 billion users. This means there’s a pretty good chance your … Read more
I bet you wouldn’t have missed that iconic lip case selfie by Hailey Rhode Beieber! Just like Fenty Beauty and Rare Beauty, Rhode Skin has too capitalized massively on its founder’s large social media following. But her approach is a bit different than her popstar contemporaries. Hailey at Rhode promotes clean and natural products with … Read more
It’s that time of the day when you keep switching sides and get frustrated. You quickly pick up your phone, only to find a relatable TikTok that mirrors your current situation. You feel you are not alone in this everyday struggle. Needless to say, social media is adapting faster in addressing once-taboo topics like mental … Read more
We’re beyond excited to share some major news with our Keyhole community—Keyhole has been acquired by Muck Rack, the leader in PR and communications management software. We’re thrilled because it means you’re going to get even better at tapping into social media conversations, which are becoming more important as more people rely on social media … Read more
Email marketing has become ubiquitous these days because of a relatively low cost-per-campaign and high return on investment. Statistics show that there are nearly 4.48 billion email users worldwide, suggesting the sheer audience size businesses can target with this strategy. Not surprisingly, one-third of marketers use email campaigns to promote brands. Forbes states that the … Read more
When was the last time you bought something new online without checking the reviews first? We’ll take a guess and say that you probably don’t even remember. Whether ordering dinner, booking a hotel, or buying a new gadget, those stars and comments often seal the deal—or send you searching for another option. It’s not an … Read more
Negative online reviews sting. 94% of consumers say an online review has convinced them to avoid a business. This shows how impactful digital critiques are. Every review, tweet, or comment on social media about your business is a chance to show your commitment to customer satisfaction and your willingness to improve. Responding to negative reviews, … Read more
The metaverse might seem like a new concept, but did you know the term first appeared in 1992? Coined by Neal Stephenson in his science fiction novel Snow Crash, the word refers to a virtual space where humans interact with each other via avatars—a metaphor for the real world. Nowadays, the word metaverse refers to … Read more
The days when a simple social media strategy could set you apart from the competition are long gone. Today, especially on Twitter (aka X), the game has changed. To stay ahead, you need to put in much more effort into precise and thorough competitor analytics. The last thing you want is to manually slog through … Read more