You’ve just launched your product – congrats! After months of prototyping, financing, and endless planning, it’s finally here. Now comes the fun part, getting the word out. You’re ready to shout about it from the rooftops, but what’s the best way to do that? Should you focus on influencers with massive followings or tap into … Read more
Marketing teams use a wide range of tools to inform their strategy decisions, and there are also a plethora of metrics to be measured. An often overlooked metric is share of voice (SOV). This versatile metric can be used to analyze social media, organic traffic, and even paid advertising competitively. With businesses spending more on … Read more
Any good marketer or brand manager knows that a strong strategy is essential for success. And a crucial component of every good strategy is monitoring. Monitoring and ongoing analysis are vital for almost every aspect of your business – from keeping track of overheads to adjusting your sales funnel. But they are particularly important if … Read more
What if I tell you to brainstorm a posting calendar for an online banking company in the UK? What would be the potential ideas for a fintech? You might come up with the most formal content plan ever. It might even reek of the old-school corporate vibe. What if I tell you that there exists … Read more
User-generated content can be a great way to boost your connection with your audience often without having a huge budget. But, while it can be enormously potent for all kinds of reasons, in order to rate exactly how potent the material put out by UGC creators is, you need to apply some useful metrics. In … Read more
User-generated content is the talk of the town. But have you explored employee-generated content to elevate your brand? In this day and age, where content is the entire kingdom, you must use suitable channels to make an impact. This is where employee-generated content (EGC) comes into the picture. EGC refers to the content created by … Read more
Have you ever checked out user reviews before buying a product? Has any celebrity or influencer endorsement led you to check out a brand? Does your trust in a service provider increase if they have a high rating? If the answer to all questions is “yes,” you, too, understand the importance of social proof and … Read more
Are you interested in choosing the right social media sites and tools for your business? If so, you’re in the right place! There’s no denying the power of social media in your marketing strategy. It’s estimated that across all social media sites, there are 5.17 billion users. This means there’s a pretty good chance your … Read more
I bet you wouldn’t have missed that iconic lip case selfie by Hailey Rhode Beieber! Just like Fenty Beauty and Rare Beauty, Rhode Skin has too capitalized massively on its founder’s large social media following. But her approach is a bit different than her popstar contemporaries. Hailey at Rhode promotes clean and natural products with … Read more