Impressions and reach are two different ways of measuring the viewership of your social media content. The Difference Between Impressions and Reach What counts as impressions or reach differs from one social media platform to the next, but the core difference between impressions and reach is simple: Impressions measure the total number of times a … Read more
Measuring social media ROI is crucial to proving that your social media marketing efforts are paying off. As a marketer, demonstrating that your social media strategies are generating positive results is necessary to be able to safely secure your social media budget or earn a contract renewal. And if you’re not seeing a positive ROI, … Read more
In a perfect world, everyone you wanted to reach with your online content would see your posts or ads. In reality, not all of your followers will see every post you make, and you will likely only reach a fraction of your total potential audience size. Reach is a measure of this concept. What is … Read more
Calculating your social media ROI is essential to proving your social media strategy is having a positive impact on your business goals. What is ROI? ROI stands for Return on Investment. ROI is a ratio comparing the net return of an investment to the cost of the initial investment. Basically, it’s evaluating how effective a … Read more
As marketers, we all want to prove the value of our marketing efforts, especially on social media. But how do you do that? Nothing beats a concrete, data-driven, simple, and easy-to-understand social media report. Tracking your social media metrics gives you a complete picture of how all your accounts are performing and you can finally … Read more
While most brands think of their social media content as a way to boost visibility and engagement, there’s also the potential for social media lead conversion. What is a Conversion? A conversion takes place when a user does what you want them to do. In the case of a social media conversion, this means a … Read more
Marketing reports are at the core of any marketing strategy. And while some marketers only think of reporting as a sales pitch, it’s actually much more than that. While it’s important to prove the value of the work you provide to your clients or your superiors, it’s even more important to develop an unbiased reporting … Read more
How does your social media performance compare to your competition? And how do you even begin to answer that question? In this guide, we’ll cover the metrics and benchmarking tactics needed to judge the performance of your social media campaigns. What type of success have your competitors seen? Where do you stand relative to them? … Read more
![Media Monitoring 101: What It Is And How It Works[Tools Included]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI0JTJGMDglMkYxNjU1LmpwZyIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEyODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
Social media has changed the dynamics of marketing, reshaped the way people consume information and revolutionized the way brands and organizations communicate with their audience. In a world where information is available in real time and content is accessible on-demand, broadcast and media companies have to keep pace with changing audience expectations. Below, we will … Read more