10 top tools for pr measurement

10 Essential Share Of Voice Tools You Need To Know

Marketing teams use a wide range of tools to inform their strategy decisions, and there are also a plethora of metrics to be measured. An often overlooked metric is share of voice (SOV). This versatile metric can be used to analyze social media, organic traffic, and even paid advertising competitively.  With businesses spending more on … Read more

Facebook monitoring tools

5 Best Facebook Monitoring Tools For Your Needs In 2025

Any good marketer or brand manager knows that a strong strategy is essential for success. And a crucial component of every good strategy is monitoring.  Monitoring and ongoing analysis are vital for almost every aspect of your business – from keeping track of overheads to adjusting your sales funnel. But they are particularly important if … Read more

Monzo Bank Social Media Strategy

Monzo Bank Social Media Strategy: Connect With Humorous Responses & Relatable Posts

What if I tell you to brainstorm a posting calendar for an online banking company in the UK? What would be the potential ideas for a fintech?  You might come up with the most formal content plan ever. It might even reek of the old-school corporate vibe. What if I tell you that there exists … Read more

brand monitoring guide

4 Key Metrics To Drive Your UGC Creator Campaigns

User-generated content can be a great way to boost your connection with your audience often without having a huge budget. But, while it can be enormously potent for all kinds of reasons, in order to rate exactly how potent the material put out by UGC creators is, you need to apply some useful metrics. In … Read more

how to handle negative online reviews on social media

Employee Generated Content: Why It’s Important For Brands & Companies

User-generated content is the talk of the town. But have you explored employee-generated content to elevate your brand? In this day and age, where content is the entire kingdom, you must use suitable channels to make an impact. This is where employee-generated content (EGC) comes into the picture.  EGC refers to the content created by … Read more

social listening vs social monitoring

The Power Of Social Proof: Understanding Its Impact On Consumer Behaviour

Have you ever checked out user reviews before buying a product? Has any celebrity or influencer endorsement led you to check out a brand?  Does your trust in a service provider increase if they have a high rating?  If the answer to all questions is “yes,” you, too, understand the importance of social proof and … Read more

social listening metrics

Social Media Sites: How to Choose the Right One for Your Business (& Recommended Tool)

Are you interested in choosing the right social media sites and tools for your business? If so, you’re in the right place!  There’s no denying the power of social media in your marketing strategy. It’s estimated that across all social media sites, there are 5.17 billion users. This means there’s a pretty good chance your … Read more

Big News: Keyhole is Now Part of Muck Rack!

We’re beyond excited to share some major news with our Keyhole community—Keyhole has been acquired by Muck Rack, the leader in PR and communications management software. We’re thrilled because it means you’re going to get even better at tapping into social media conversations, which are becoming more important as more people rely on social media … Read more

How To Add Social Media Icons To Your Email Marketing

How To Add Social Media Icons To Your Email Marketing

Email marketing has become ubiquitous these days because of a relatively low cost-per-campaign and high return on investment. Statistics show that there are nearly 4.48 billion email users worldwide, suggesting the sheer audience size businesses can target with this strategy.  Not surprisingly, one-third of marketers use email campaigns to promote brands. Forbes states that the … Read more