What if I tell you to brainstorm a posting calendar for an online banking company in the UK? What would be the potential ideas for a fintech? You might come up with the most formal content plan ever. It might even reek of the old-school corporate vibe. What if I tell you that there exists … Read more
User-generated content can be a great way to boost your connection with your audience often without having a huge budget. But, while it can be enormously potent for all kinds of reasons, in order to rate exactly how potent the material put out by UGC creators is, you need to apply some useful metrics. In … Read more
User-generated content is the talk of the town. But have you explored employee-generated content to elevate your brand? In this day and age, where content is the entire kingdom, you must use suitable channels to make an impact. This is where employee-generated content (EGC) comes into the picture. EGC refers to the content created by … Read more
Have you ever checked out user reviews before buying a product? Has any celebrity or influencer endorsement led you to check out a brand? Does your trust in a service provider increase if they have a high rating? If the answer to all questions is “yes,” you, too, understand the importance of social proof and … Read more
Are you interested in choosing the right social media sites and tools for your business? If so, you’re in the right place! There’s no denying the power of social media in your marketing strategy. It’s estimated that across all social media sites, there are 5.17 billion users. This means there’s a pretty good chance your … Read more
We’re beyond excited to share some major news with our Keyhole community—Keyhole has been acquired by Muck Rack, the leader in PR and communications management software. We’re thrilled because it means you’re going to get even better at tapping into social media conversations, which are becoming more important as more people rely on social media … Read more
Email marketing has become ubiquitous these days because of a relatively low cost-per-campaign and high return on investment. Statistics show that there are nearly 4.48 billion email users worldwide, suggesting the sheer audience size businesses can target with this strategy. Not surprisingly, one-third of marketers use email campaigns to promote brands. Forbes states that the … Read more
When was the last time you bought something new online without checking the reviews first? We’ll take a guess and say that you probably don’t even remember. Whether ordering dinner, booking a hotel, or buying a new gadget, those stars and comments often seal the deal—or send you searching for another option. It’s not an … Read more
Negative online reviews sting. 94% of consumers say an online review has convinced them to avoid a business. This shows how impactful digital critiques are. Every review, tweet, or comment on social media about your business is a chance to show your commitment to customer satisfaction and your willingness to improve. Responding to negative reviews, … Read more