People trust people, not faceless corporations. Think about that the next time you’re preparing yet another polished marketing campaign to attract potential employees. And while traditional branding is important, it is the voices of your employees that really make a difference. In this article, we’ll explore the power of employee testimonials and show you how … Read more
If you’re a social media marketer , you’re probably searching for a replacement tool for Topsy. Apple recently shut down Topsy, two years after they purchased it for $200 million..
Social media management has several moving parts: creating content, publishing it, monitoring the performance, creating performance reports and analyzing them, and much more. There is no way you can manage multiple accounts, workflows, scheduling, and measure performance without the right social media management tools to get it all done. One of the notable social media … Read more
Believe it or not, LinkedIn still seems intimidating for most businesses. Why? Well, the reason is quite obvious. People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. But this is not so! In fact, LinkedIn released a series of updates to encourage budding brands to … Read more
Did you know that in 2022, the average person spent approximately two and a half hours a day on social media apps? Social media now also accounts for 38% of the world’s total daily online time. With so many eyes glued to their screens, it’s more important than ever to accurately measure your social media … Read more
Let’s imagine you’re sipping on your morning coffee, scrolling through Facebook, and suddenly a fun poll pops up asking, “What’s the best way to start your day? Coffee or Tea?” Not only does it give you a small, delightful pause in your endless scroll, but it also connects you to a broader community of like-minded … Read more
XHiring is Twitter’s new feature that aims to streamline the job recruitment process. It is part of Twitter’s rebranding to X and its goal to become “The Everything App” alongside payments, livestreaming, and a creator economy. Now it’s a place to get hired as well. Since Elon Musk’s acquisition of Twitter, the platform has undergone … Read more
As all things social move to monetize, the popular social media management platform TweetDeck has transitioned into a paid service: XPro. As the “Pro” name suggests, XPro provides marketers, journalists and power users with tools to maximize their impact on Twitter. For teams working collaboratively on Twitter campaigns, TweetDeck Premium also offers streamlined team communication … Read more
Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. In this blog post, we’ll discuss two: social media and email. Social media platforms offer unparalleled reach and real-time interactions with your audience, while email marketing allows for personalized, direct … Read more