Just over a month ago, Starbucks launched a great campaign allowing users to buy $5 gift cards for friends directly on Twitter.
Should Facebook Ignore Snapchat? A Look At The Social Networking Space
Following last week’s bombshell news that Snapchat turned down a $3B offer from Facebook, Ben Thompson just wrote a brilliant post on his blog about the different social networks out there and how each fits a different purpose for users. Here are 2 excerpts from his post:
![Media Monitoring 101: What It Is And How It Works[Tools Included]](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZrZXlob2xlLmNvJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI0JTJGMDglMkYxNjU1LmpwZyIgZGF0YS13PSIxOTIwIiBkYXRhLWg9IjEyODAiIGRhdGEtYmlwPSIiPjwvc3ZnPg==)
3 Great Marketing Lessons From Dan Ariely — Understanding The Irrational Customer
Some excerpts from this great interview with Dan Ariely:
What is one of the most surprising findings from your research?
One of them is something we called “coherent arbitrariness.” … If you get somebody to behave in a certain way one time, you’re not just influencing them that once, but you can actually go on to influence a long sequence of decisions.
How NOT To Provide Customer Support On Twitter
In case you didn’t see this earlier, here’s a mind-numbing exchange between Verizon and one of its customers on Twitter:
PR Daily: 10 Top Tools For PR Measurement #Keyhole
PR Daily: 10 top tools for PR measurement #Keyhole
Every PR pro needs something just a little different from what their colleagues need. Odds are good that you’ll need a mix of tools. With that in mind, here is a list of tools that can help with your specific measurement requirements…
