How Do You Measure Brand Awareness On Social Media?

How Do You Measure Brand Awareness On Social Media?

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for howmuch brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. What is Brand Awareness? Brand awareness can be thought of in a few different dimensions: These can be difficult concepts … Read more

How Does Sentiment Analysis Work?

How Does Sentiment Analysis Work?

Sentiment analysis is an automated process that determines the emotional tone behind a message.  These artificially intelligent bots are trained on millions of pieces of text to detect if a message is positive, negative, or neutral. Sentiment analysis works by breaking a message down into topic chunks and then assigning a sentiment score to each … Read more

What Instagram Stories Metrics Should I Track?

It’s exciting to roll out a flashy Instagram Stories strategy, but you won’t be able to track your success unless you track your Instagram Story analytics. Luckily, it’s easy to track your Instagram Story analytics natively within the Instagram app, or with a social media analytics tool like Keyhole. Where to Find your Instagram Story … Read more

What’s The Difference Between Impressions And Reach?

What’s The Difference Between Impressions And Reach?

Impressions and reach are two different ways of measuring the viewership of your social media content. The Difference Between Impressions and Reach What counts as impressions or reach differs from one social media platform to the next, but the core difference between impressions and reach is simple: Impressions measure the total number of times a … Read more

Competitor Analysis

How To Calculate Influencer Marketing ROI For A Campaign?

Influencer marketing is one of the fastest-rising trends in marketing. But how do you calculate the ROI of an influencer marketing campaign? If you’re new to the concept, influencer marketing is the collaboration between a brand and a content creator with a large social media following. The influencer endorses the company’s product or service in … Read more

Everything You Need To Know About Social Media Monitoring

What Type Of Influencer Is Best For My Campaign?

Working with social media influencers is a rapidly growing and highly effective marketing tactic. It’s a quick way to gain trust and visibility with an audience thanks to the opinion or voice of someone they already trust. The challenge, however, is identifying which type of influencer is best for your social media campaign. Celebrity or … Read more

How Do I Calculate Social Media ROI?

How Do I Calculate Social Media ROI?

Calculating your social media ROI is essential to proving your social media strategy is having a positive impact on your business goals. What is ROI? ROI stands for Return on Investment. ROI is a ratio comparing the net return of an investment to the cost of the initial investment. Basically, it’s evaluating how effective a … Read more