According to HubSpot, 77% of marketers say their company uses YouTube to host marketing videos. Few would disagree if we said that the word “video” has become almost synonymous with YouTube. Also, making videos can be expensive, which is why it is imperative to track the performance of your video marketing campaigns on this platform. … Read more
YouTube has become a home for videos. The second-largest search engine now has 2.49 billion monthly active users with over 500 hours of new videos uploaded every minute. Even before “viral” was a thing, YouTube was already changing how we enjoy digital content. If you spend long enough time on the internet, you’ve probably seen … Read more
We live in the era of bite-sized content. TikTok has transformed the way we consume content with snappy, engaging videos, prompting Instagram to join in with Reels. Now, we have YouTube Shorts. For YouTube, traditionally a haven for longer videos, this shift to short-form video is a game-changer. These quick, engaging clips offer a fun, … Read more
As the world’s biggest video-sharing hub and second-largest search engine, YouTube is a global go-to for countless users – whether they’re looking for entertainment, education, or just a bit of fun. But making great videos isn’t just about luck anymore. Gone are the days when a random clip could skyrocket to fame on YouTube or … Read more
If you aren’t on YouTube, you are missing out! With over 2.5 billion active users and over 1 billion hours of content watched daily, YouTube is the second largest search engine after Google. If you want to build an audience, market your business idea, or become the next Mr. Beast you need a YouTube account, … Read more
YouTube has incredible potential for SaaS brands, with a scope of leveraging it for better reach and engagement. Videos, in general, play a major role in making a purchase decision. This may be why 83% of people acknowledge that a demo video helps them decide to purchase. It has the force that drives brand awareness, … Read more
If your business hasn’t started making video content, now is the time to start. But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. So why is YouTube such a big deal? With 2.5 billion active … Read more
YouTube is the biggest video marketing platform in the world, with over 2.6 billion monthly active users already on the platform. Accordingly, many brands and individuals are on the platform, fighting for the attention and preferences of viewers and subscribers. Maybe you’re trying to unlock the power of YouTube, but you’re struggling to find tactics … Read more
What sets your YouTube competitors apart? How do they make their videos rank better than yours on YouTube? You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. It is particularly essential for busy social media … Read more