Many marketers try Adobe Social — and the company’s entire marketing suite — to access a range of analytics, but leave due to being priced out or overwhelmed by variations of the same metrics.
Adobe Social tracks data from accounts and keywords, such as engagement and mention volume. Overall, the platform monitors more than 100 metrics.
But there are other social tools on the market that offer many of the same features.
Try one of these top three alternatives to guide your social strategies instead:
1. Keyhole
Use Keyhole if you’re looking for comprehensive real-time and historical data surrounding:
- Hashtags and keywords on Twitter and Instagram
- Any public Twitter, Facebook and Instagram account
In terms of social account tracking, the tool offers optimization suggestions based on engagement and follower growth data. For example, you’ll see the best posting times and — depending on the social platform — the ideal length of those posts.
In terms of hashtag and keyword tracking, you can collect metrics such as reach, impressions, sentiment and activity volume. You can also gain a better understanding of your audience by viewing graphs containing demographic data, including gender, locations and the devices they use to post.
Give Keyhole account, hashtag and keyword tracking a shot:
Price: Starts at $89 USD per month; advanced plans vary
2. Crimson Hexagon
Sign up for Crimson Hexagon if you’re mainly after historical social information and the metrics surrounding it. The platform has a historical data library that updates every minute, largely focussing on account-specific metrics. For example, Crimson Hexagon illustrates analytics such as sentiment, engagement and audience demographics — including age and ethnicity — in intuitive graphs. You can access this data for any non-private social account. That means you can compare your performance against role models and opposing accounts.
Price: Contact Crimson Hexagon to discuss a unique plan
3. Simply Measured
Try Simply Measured if your priority is to compare activity between social platforms and see how they impact your overall web presence. Connecting to Google Analytics will enable you to see information about how visitors from social networks are acting and converting on your website. You can generate charts to compare common metrics between networks — such as engagement rate — and to benchmark yourself against competitors. Plus, you can schedule Simply Measured to send reports with all of this information.
Price: Starts at $500 USD per month; agency plans vary
Final Thoughts About these Adobe Social Alternatives
These social media analytics tools differ in terms of price and capabilities, but offer some of Adobe Social’s core features while delivering data through a clear interface.
By using this list of alternatives as a starting point, the research and decision processes should be easier.
[testimonial_rotator id=”3263″]
Keyhole is a real-time conversation tracker that provides account, keyword and hashtag analytics for Twitter, Instagram and Facebook. Get started for free and search your brand below: