Many marketers try Socialbakers for its range of analytics across major social platforms, but are sometimes overwhelmed by the interface — it’s filled with variations of similar metrics.
Alternatively, perhaps Socialbakers is too pricey for you, and you’re looking for a more affordable alternative.
The tool’s features includes social content data — such as reach and engagement — and profile analytics that include comparisons between accounts. However, there are other options on the market that have many of the same capabilities.
Jump Links:
1. Keyhole
2. Synthesio
3. Digimind
Use one of these top three alternatives to guide your social strategies instead:
1. Keyhole
Try Keyhole if you’re looking for comprehensive real-time and historical data surrounding:
- Any public Twitter, Facebook and Instagram account
- Hashtags and keywords on Twitter and Instagram
In terms of hashtag and keyword tracking, you can collect information such as reach, impressions, sentiment, related phrases and activity volume.
You can also gain a better understanding of your audience by viewing graphs containing demographic data including gender, locations and the devices they use to post.
In terms of account tracking, the tool offers optimization suggestions based on engagement and follower growth data. For example, you’ll learn the best times to post and – depending on the social platform – the ideal length of those posts.
Give Keyhole tracking a try here.
Price: Keyhole offers a 14-day free trial and 4 pricing tiers. Keyhole’s Account Analytics plan starts as low as $89/month, and the custom Enterprise Suite.
2. Synthesio
Give Synthesio a shot if your social presence extends beyond the major platforms. The tool tracks and analyzes mentions from more than 195 countries and 100,000 websites.
These include niche social networks in China, Russia, South America and the Middle East. It provides data such as activity heat maps and common phrases used with your keywords.
To measure your topic authority in relation to competitors, it also tracks share of voice. Keep in mind, Synthesio markets itself to enterprise-scale brands and agencies.
Price: Contact Synthesio to discuss a unique plan.
3. Digimind
Try Digimind as an alternative to Socialbakers’ competitive analysis components. As the tool lets you compare and contrast data from different keywords, you can measure how your brands or products are perceived against the competition.
Digimind pulls this data in real-time from major news outlets and social platforms.
It also quantifies sentiment, determining if the online perception of a keyword is positive, neutral or negative.
Price: Contact Synthesio to discuss a unique plan.
Final Thoughts About These Socialbakers Alternatives
These social media monitoring and analytics tools differ in terms of price and capabilities, but offer some of Socialbakers’ core features while delivering data through a clear interface.
By using this list of alternatives as a starting point, the research and decision processes should be easier.
Keyhole is a real-time conversation tracker that provides account, keyword and hashtag analytics for Twitter, Instagram and Facebook. Get started for free and search your brand.