10 Mistakes in Your Visual Content Strategy [+ Tools to Fix Them!]

Even if your team has a talented graphic designer and skilled digital strategists, crafting and sharing visual content on social media is a tricky process.

Most teams have run into the same difficulties. Images and videos may not generate the type of engagement you’re after. Followers may even miss your intended message.

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7 Most Artistic Brands on Instagram You Must Follow

This year brands really honed their resources on Instagram. With new ad features that rolled out on Instagram this year, it’s a platform not to be missed. Here, we’ve compiled a curated list of the most creative business instagram accounts for inspiration!

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10 Best Fashion Social Media Campaigns

Fashion industry have it easy when it comes to social media campaigns. They have so much more colour, shapes, and glamour to work with than other industries. Grabbing this congenital opportunity, fashion brands have all started launching social media campaigns throughout the decade. Here’s a list of the 10 best fashion social media campaigns proven by their successful results.

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Top 10 Instagram Marketing Campaigns in 2015

With ever-growing technological advances, we are now able to easily reach anyone in the world instantly. Under such influences, Instagram marketing campaigns have created powerfully lasting results. Last year, one of the most successful campaign is undoubtedly hosted by GoPro, which increased their average engagement on Instagram per post throughout the year of 2014 grew by 57%.

As we slowly approach the end of the year, we have compiled a list of the 10 best Instagram marketing campaigns of 2015.

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10 Best Instagram Uses for B2B Companies

When you think of Instagram, the first things that pop into your mind are photos of delicious foods, glamorous celebrities, and adorable puppies. However, with 400 million active users per month, Instagram makes a great marketing platform.

B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement. Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.

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Why Influencer Marketing with Social Media Celebrities is the Hottest Trend in Luxury Fashion Marketing

Essena O’Neill, an 18-year-old Australian fashion blogger with half a million followers on Instagram, 200,000 on YouTube and Tumblr, and 60,000 on Snapchat, surprised many of her fans when she recently announced she’s quitting social media. Her Instagram account is now private and her bio reads:

Read moreWhy Influencer Marketing with Social Media Celebrities is the Hottest Trend in Luxury Fashion Marketing

6 Cognitive Biases You Can Use to Boost Social Media Marketing

There are 500 million tweets tweeted, 55 million facebook status updates, and more than 40 million post uploads on Instagram every day. How would you differentiate your company from the crowd and leverage psychology to get overwhelmed readers to focus on you?

Cognitive biases  are simply the irrational behaviors we exhibit even when we believe our decisions are logical.

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7 Experts on Using Social Media to Boost Sales

Social Media is like going on a diet. It’s difficult to get results; it takes endurance, and it’s frustrating. Fast, quick weight losses will always get you nowhere. Likewise, for Social Media to generate any revenue, you need to strategize and be patient.

Out of all the struggles Social Media Marketers face, boosting sales which ultimately justifies the need for an increased budget, is their biggest pain-point. Here, 7 Social Media experts share their tips on Social Media Marketing to boost sales & advice on how to measure your success.

Read more7 Experts on Using Social Media to Boost Sales

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