One common thing about every top brand in the current market is their active presence on Twitter. With over 237.8 million active daily users, this microblogging network has become a brand favorite for marketing. Twitter boasts a vast range of 500 million daily tweets and can help your brand reach a wide set of audience. … Read more
Knowing your industry, brand reputation, and competitors is vital to your continued success. Information is power, and unless you’re constantly gathering data, you’ll be in the dark on key shifts that could help your business soar or, at the very least, prevent disaster. Thankfully, there’s a simple, free option you can use to keep one … Read more
Social is anything but an entertainment platform. It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Catering to platforms like … Read more
Though LinkedIn is a paradise for job seekers, this is also the go-to platform for B2B brands from the beginning. The professional setting of LinkedIn is great for cutting through the fluff and being direct with your audience. As per the latest social media statistics, LinkedIn witnessed an outstanding 22% engagement soar in 2022. It … Read more
Twitter is the place where the world gathers up for starting trends and accessing first-hand news. One of the most engaging platforms got its sensational break after the Musk acquisition. Since then, Twitter is always making headlines. Apart from that, Twitter is the tool that will inject life into your branding. Most big brands use … Read more
Facebook is the real OG when it comes to social media. This is the platform that revealed the potential of what social media platforms are truly capable of. From connecting with friends to running a full-fledged marketplace, Facebook is where it all started. But as more competitors rose to power, you might think Facebook is … Read more
So, you’ve been creating Instagram content, and yet somehow, you never really landed on someone’s Instagram Explore page. Relax, here is the cheat code. In this comprehensive guide, we’ll dive deep into the world of Instagram Explore page, and uncover its secrets. We’ll talk about the importance of optimizing your profile, creating engaging content, mastering … Read more
When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all? It … Read more
Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? If so, you’re not alone. We’ve all been there. But hey, don’t pull your hair out just yet. In this article, we’ll share the … Read more
As a brand, you undoubtedly want to be relatable to your customers. In today’s day and age, however, you must be willing to reach your customers where they are. So if you are wondering where they might possibly be, rest assured they are probably on social media. It is estimated that 4.89 billion total social … Read more