Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? If so, you’re not alone. We’ve all been there. But hey, don’t pull your hair out just yet. In this article, we’ll share the … Read more
Hold on! Did your competitor’s post go viral, but are you struggling with dwindling likes? Or are you absolutely clueless as to why competitors are outranking you? We get that frustration! Despite having a solid strategy in place, you will see a discrepancy in performance. As per recent surveys, 90% of the Fortune 500 companies … Read more
It’s almost unbelievable how fast social media has grown over the last decade. With newer social media platforms emerging, netizens have too many hot leisure destinations. While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. Keeping an eye on top social media statistics can provide … Read more
When TikTok videos first started going viral, Instagram launched its own format for short-form vertical video fun, Instagram Reels. This type of video post gave users access to a suite of editing tools and a music library within the app to create engaging videos and let the creativity run wild. The feature has quickly gained … Read more
Did you just get a Slack ping from your manager about a bad brand review? The very thought makes you sweat, isn’t it? You can escape this hell of a situation with media monitoring. There are so many buzzwords around this topic, but they are ultimately the pieces of the same puzzle. The term “media … Read more
Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? And then your phone might buzz with notifications as the post goes viral. Small businesses are not immune to bad ratings and reviews. A similar analogy follows in the enterprise sector. However, enterprises may have a … Read more
Instagram has emerged as one of the most powerful social media platforms for businesses of all sizes. With over 1 billion monthly active users, it’s the 5th most visited website in the world. Instagram has become a go-to platform for brands looking to reach a wider audience, build their brand, and drive sales. But with … Read more
Let’s not pretend anymore. Creating content is tough, even when you know your target audience and customer segment in and out. You reach a saturation point when it comes to topics you need to cover and talk about on your website and social forums. But did you ever wonder how the best industry leaders always … Read more
Instagram has a massive user base of over 1 billion, of which 90% follow at least one business account. Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “#1 … Read more
Towards the beginning of Feb 2023, Elon Musk’s owned Twitter stirred the internet with a life-changing announcement. Yes, we are talking about the pricey affair of Twitter API. Previously, Twitter used to provide free access to its basic API. Several third-party tools and individual developers could leverage these to build automated solutions and side projects. … Read more