While brands use several social media platforms to improve brand visibility and run marketing campaigns, Facebook remains the most popular among them all. Currently, the social media giant boasts 2.9 billion active users. Hence, businesses across industries focus on Facebook marketing to reach a wider audience and grow their consumer…
On the surface, sports marketing in the digital age should be easy. You have a thrilling product, a rabid fanbase, and a growing arsenal of social media platforms to connect the two. Sure, you can post content all day long, but how do you evaluate the success of one sports…
There are several reasons why Twitter is a valuable tool for any marketer. For one, it’s an easy way to share and get information. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In many ways, Twitter is…
So you’ve begun your social media marketing journey. You post daily on social media. Sometimes people like, share, and comment on your posts. And sometimes they don’t. You want to know the real reason behind why people are engaging or not with your content. Of course, counting the number of…
Isn’t it absolutely frustrating to watch your competitors repeatedly outdo you on social media? Even with a well-equipped team and resources at your disposal, you don’t see the results you wish. Well, we have a solution- conducting a social media competitive analysis. While your social media marketing strategy shouldn’t be…
Geotagging is a convenient way to reach local customers on a variety of online platforms. Here are some tips to use geotagging to boost your marketing efforts. Table of ContentsWhat is geotagging?Why should you use geotagging?4 Ways to use location-based marketing1. Geotag your Instagram posts2. Geotag your other social media…
Social media with almost 4.6 million people, is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Learning about your competitors’ social media performance…
For social media agencies managing multiple clients, gathering and measuring data from different social media platforms is critical to evaluate the effectiveness of marketing strategies. A social media analytics tool helps compare the social media performance to the overall goals, making you aware of what strategies are working and what…
In B2B, word of mouth is one of the kings when it comes to marketing strategies. The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. It’s a rising market that is already bringing…
Social media reports are integral to monitoring your brand’s performance on social media and for creating an informed content strategy. While social media provides us with a ton of data about our posts, distinguishing signals from the noise remains a challenge. When it comes to sharing the month’s results with…