A lot of people use Keyhole to track influencer campaigns. In other words, you’ve engaged influencers to help amplify campaigns you’re running and use Keyhole to measure their reach and engagement. Today, most users do this manually by filtering for influencers in the Excel report.
We’re excited to announce a new feature that makes influencer tracking much easier!
We all know Hashtags are staying – and staying for good. Learn how to use them properly now or forever fall behind on your Marketing strategy! Here are 5 hashtag best practices to keep in mind as you use social media.
Earlier today, I was reading a blog post by a 19 year old on how teenagers use social media. You can find it here.
And as I read it, all I could think was, “Wow, Zuckerberg really is 2 steps ahead of everyone else.” Here are some excerpts from the post, and how it relates to some of Zuckerberg’s past actions.
Influencer Marketing has gained a lot of steam recently, and we’ve seen a lot of Keyhole clients use the tool for measuring them recently. It can often also be called Advocate Marketing, depending on who plays the role of influencers.
After all, BuzzFeed is the poster child for clickbait! Well, not according to Ben’s definition you see…
We’re not clickbait. We’re sharebait!
Social networks have become an integral part of marketers’ lives today. While step 1 for new marketers is to engage easily-visible consumers periodically, here is a look seven different ways that sophisticated marketers use hashtag research and analytics to gain intelligence from social media.
For a long time, users treated Twitter like a ‘linear’ application: you follow people and they follow you back; you send a tweet out and hope that hundreds of people share it with their friends. Turns out, Twitter doesn’t really work that way!