Don’t worry – this isn’t yet another Predictions for 2014 post. We’re consolidating the 33,506 posts we’ve received so far and hope to send a summary in the next 2 weeks. Or by July 2015, latest.
In the meantime, thought we’d share 2 big updates: Custom Date Ranges & a more rewarding Referral Program.
Everyone wants more Twitter followers and higher engagement, and it isn’t hard to see why. Globally, more than half of a billion (with a B) users are engaging in the microblogging service. So how can YOU increase follower engagement? What does the data say?
A great, easy to understand image about how different colors in logo design impact user emotion.
Just over a month ago, Starbucks launched a great campaign allowing users to buy $5 gift cards for friends directly on Twitter.
Some excerpts from this great interview with Dan Ariely:
What is one of the most surprising findings from your research?
One of them is something we called “coherent arbitrariness.” … If you get somebody to behave in a certain way one time, you’re not just influencing them that once, but you can actually go on to influence a long sequence of decisions.
In case you didn’t see this earlier, here’s a mind-numbing exchange between Verizon and one of its customers on Twitter: