Emerging Market Penetration CASE STUDY: KFC in CHINA

KFC lost part of its market share in the recent years in China, but their success in the Chinese market is legendary. KFC entered the Chinese market in 1987, and it’s now the largest restaurant chain in the country, with a total of 4,563 restaurants. KFC controls as much as 40 percent of the Chinese … Continue reading Emerging Market Penetration CASE STUDY: KFC in CHINA