How wonderMakr Tracks Unique Social Activations using Keyhole

The creative activation hackers at wondermakr use Keyhole to track social reaction of their amazing marketing projects.

“More and more we find ourselves using Keyhole for all the projects we’re doing.

Mark Stewart

Chief Information Officer, wonderMakr

On their website, wonderMakr states that “everything we do is about connecting.”

So it’s no surprise this Toronto-based firm uses Keyhole to inform and capture the connections their amazing marketing work creates on social media.

wonderMakr is a team of passionate and diverse creative technologists, developers, producers and idea engineers.

They use an ever growing toolbox of traditional and emerging digital services and technologies in unexpected and interactive ways.

 

From social vending machines and trampolines that act as game controllers, to socially reactive robotic flowers and a selfie stick vacuums, wonderMakr connects the digital and physical worlds in memorable, sharable and never-forgettable ways.

 Beginning in experiential marketing, wonderMakr’s foray into marketing initiatives that combined social media with unique, physical installations lead them to search for a robust social media analytics application.

The Challenge

As a lean team of 10, the time spent tracking and pulling data on the results of a campaign conducted by Mark and his team began to add up.

Using Keyhole freed up the developers on his team, and allowed them to use Keyhole as a plug and play solution that worked better.

The Questions

    • wonderMakr was looking for a platform that makes sense — one that didn’t require one of his engineers to setup.
    • Keyhole is a platform that is simple, easy to use and fits in with wonderMakr’s philosophy of using as much open hardware and software, with a reasonable fee structure. Using Keyhole, Mark and his team get the specific information tracking they require and spent minimal time looking for it.

How Keyhole Helps

Mark uses Keyhole to track user interactions and amplifications, he was looking for a platform that “makes sense”.

Keyhole is a platform that is simple, easy to use and fits in with wonderMakr’s philosophy of using as much open hardware and software, with a reasonable fee structure. Using Keyhole, Mark and his team get the specific information tracking they require and spent minimal time looking for it.

While running a project wonderMakr was able to use Keyhole to track conversations.

The client can login to Keyhole and see the progress of the campaign and how it’s going in real-time. Keyhole allows wonderMakr to share social data instantly with its clients, and keep them informed every step of the way.

 

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