The question Will Meerkat Die? invites a robust analysis, but it’s too early to say.

It’s going to be tough, for sure. But there are some parallels between Meerkat and Instagram. Instagram used the Twitter graph to grow. So when Twitter stopped showing their images in-stream, there were rumours on death of Instagram. But look where they are now!

Ultimately, Instagram succeeded because it turned into an independent network with high social engagement instead of a photo storage site that relied on others for traffic.

Meerkat and Instagram both have/had a heavy reliance on other people’s networks (OPN) for growth. But sounds like @benrbn is trying to get Meerkat to the same place as Instagram — an independent social network spawned through the Twitter graph but sustained because of internal engagement.

Another example is Kik, which launched and had initial growth through a similar OPN model before BlackBerry cut them off. But the growth and engagement hasn’t slowed.

Does Meerkat have a tougher go because Periscope and Twitter are married? Yes. Does it have a chance to succeed anyway? Absolutely.

[Photo courtesy of David Berkowitz]


The Marketing Thought-Leader

When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint.

- Lee Odden, TopRank Marketing Founder

2016-03-17T12:43:14+00:00
When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint. - Lee Odden, TopRank Marketing Founder

The Social Media Professor

My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week.

- Aurora Meyer, University of Missouri Adjunct Professor

2016-03-17T12:50:55+00:00
My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week. - Aurora Meyer, University of Missouri Adjunct Professor

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand below: 

Saif Ajani

Saif Ajani

Co-Founder at Keyhole
Saif co-founded Keyhole. He believes punctuation marks belong outside quotations.
Saif Ajani

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