Following last week’s bombshell news that Snapchat turned down a $3B offer from Facebook, Ben Thompson just wrote a brilliant post on his blog about the different social networks out there and how each fits a different purpose for users. Here are 2 excerpts from his post:

In the last two days I have used 10 apps you might characterize as “social”. In no particular order:

  • Twitter, for keeping up on news and commenting on tech and stratechery
  • Facebook, for posting personal status updates and checking in
  • LINE, for text messaging with my wife and friends in Taiwan
  • Snapchat, for exchanging photos with my wife
  • Skype, for instant messaging with my colleagues
  • Facetime, for talking with my wife and kids
  • Instagram, for posting cool photos
  • Email, for all types of content, both work and personal
  • Photostream, for sharing photos with my family
  • WordPress, for posting to this blog

Look again at my list of apps: each of them has their own place… In fact, there is hardly any overlap at all – and none with Facebook.

Ben then continues to argue that Facebook should stop trying to buy startups like Snapchat, which don’t contribute to their potential “gold mine” of a display business.

What do you think? As a social marketer, are you finding that your audiences have barely any overlap with Facebook, and is ignoring them the right strategy?


The Marketing Thought-Leader

When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint.

- Lee Odden, TopRank Marketing Founder

2016-03-17T12:43:14+00:00
When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint. - Lee Odden, TopRank Marketing Founder

The Social Media Professor

My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week.

- Aurora Meyer, University of Missouri Adjunct Professor

2016-03-17T12:50:55+00:00
My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week. - Aurora Meyer, University of Missouri Adjunct Professor

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand below: 

Saif Ajani

Saif Ajani

Co-Founder at Keyhole
Saif co-founded Keyhole. He believes punctuation marks belong outside quotations.
Saif Ajani

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