What does Social Media mean to you? Social Media is a mega-trend, must-do for all marketers and non-marketers around the world, but how it’s perceived and used is different for each person and each brand.

Mustafa Akkoc asked on the Social Media Marketing forum on Linkedin – What is the meaning of Social Media to you in one or two words? Here are the 30 answers that stood out. Which ones are your favorite?

1.

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“Digital Paparazzi!” Ida Zakaria, Corporate Communications at AmGeneral Insurance

2.

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“Business Contacts” Vlasyuk Vitaliya, Account Manager

3.

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“Like-mindedness” Trevaris Anderson, Aspiring Marketing Professional

4.

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“Connectivity Unlimited” Vyjantimala Karmarkar, Global Marketing Communications Manager at Prime Focus Limited

5.

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“Necessity” Neha Joshi, Communications Professional

6.

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“Collaborative Contribution” Benison Thomas, Social Media Analyst at Schneider Electric

7.

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“Current Trend” Ken Levin Communications Director for Berkeley Playhouse

8.

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“Company’s Voice” Karen Ghaly Global Marketing Coordinator at Vanguard Logistics Services

9.

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“Modern Marketing” Julia Rose Pandolfo Social Media Manager

10.

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“Humanizing Brands”  Kevin Mead Digital Marketing Intern at VIVA Creative

11.

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“Information Overload”  Kalina Switalska Pharmacy Implementation Coordinator

12.

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“Arranged Marriage” Gabriel Fernandes

13.

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“Precise Storytelling” Mohita Raghav Writer | Editor | Creative Strategist

14.

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“Instant Knowledge” Joe Conley Sales at Kamps Pallets

15.

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“Personal Newspaper” Laura Suur Account Manager at Facebook

16.

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“Worldwide Presence”  Deanne Rasmussen, MBA Dynamics GP & Systems Manager

17.

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“Pulse Data” Angela Chieves, MS,CJ Exec. Mngmt/PR/HRM Diversity Consultant(Pro Bono) at Hyatt Hotels Corporation

18.

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“Open Dialog” Carrie Tozzi Marketing professional with global demand generation and content marketing

19.

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“Reputation Management” Kirk Lockhart YP Marketing Solutions DFW

20.

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“Instant Feedback” Tim Whelan SEO & Social Media Specialist at Boston Web Marketing

21.

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“Sharing You” Sabrina Quairoli Small Business Administrative Services & Residential Organizing Expert

22.

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“People’s Ego” Carlos Oliveria, Gestor de Procedimentos

23.

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Misunderstood Platforms” Nicholas Frazier Marketing Strategist at EasyView USA and Thinix

24.

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“Profit”Tomasz Sucheta Marketing Strategy & eCommerce Consulting

25.

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“Spreading Your talent” Katherine Jones Internet Marketer at SEOHUINK INTERNATIONAL

26.

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“Equalizing Empowerment” Minerva Williams Owner, Mighty Thunder Web Design & Marketing

27.

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“Imperative” Renee Starms Owner at ReneeStarms.com

28.

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“Targeted Interaction” Eden Umble, Marketing & Hospitality Director

29.

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“Targeting & Monitoring” Dogas SAGLIKLI Team Leader – Location & Commerce Unit at Nokia

30.

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“#Filtered Reality”Tina Hsu, Content Hacker at Keyhole.co
We particularly liked “Digital Paparazzi,” “Humanizing Brands,” “Personal Newspaper,” and “Equalizing Empowerment.” Digital Paparazzi is a perfect analogy to the sometimes voyeuristic tendencies of social media. (Speaking of voyeurism, check out our secret project Account Spy which lets you spy on your competitors’ social accounts!). Humanizing Brands speaks volumes on how companies are able to use social media to show their human sides. For instance, Google’s instagram account does a great job in show casing their culture and personality. Personal Newspaper is right on spot on the highly-curated content consumption pattern that evolved with Social Media.  Lastly, “Equalizing Empowerment” touches on the philosophical and socio-economic effect of Social Media, which is something we really need to appreciate (and not take for granted!). Freedom of communication, self-expression is now more democratic than it ever was in human history. Yes, unfortunately there are still some countries that have limited access, but media, that was once gated by the big guys, is now over-taken by user-generated contents.

What are your favourites? Also, Gabriel Fernandes, if you ever read this, can you let us know what you mean by “Arranged Marriage”? Thanks.

If you’re a social media geek like me, make sure to subscribe to our Keyhole Social Blog, or follow us on Twitter, for tips, tricks, and tales on Social Media Marketing! If you’re keen on Twitter Marketing and want a comprehensive guide & framework on how you can run & optimize a Twitter hashtag campaign, check out Run and Optimize a Winning Twitter Hashtag Campaign in Just 4 Steps!


The Marketing Thought-Leader

When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint.

- Lee Odden, TopRank Marketing Founder

2016-03-17T12:43:14+00:00
When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint. - Lee Odden, TopRank Marketing Founder

The Social Media Professor

My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week.

- Aurora Meyer, University of Missouri Adjunct Professor

2016-03-17T12:50:55+00:00
My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week. - Aurora Meyer, University of Missouri Adjunct Professor

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand below: 

Keyhole

Keyhole

Automated Social Media Analytics for Agencies, Marketers, Journalists and Executives.

Our goal is to accurately measure real-time and historical social media data, illustrating metrics in easy-to-read graphs and layouts to simplify reporting and strategizing.

Use us to track URLs, hashtags, keywords and @usernames on Twitter and Instagram. We also do competitive account reporting.
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