Keyhole continues to grow as the number one hashtag analytics and account tracking tool, and we’re pleased to announce these new features for Follower Insights.
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Tag: Social Media Listening
Arming your brand with a social CRM strategy can help address complaints and other issues, preventing the risk of escalation while capitalizing on chances to build brand image.
As of 2013, 67% of online consumers have used a company’s social site for service updates and inquiries, according to a JD Power study. As more consumers view social platforms as outlets to ask questions and raise issues, the need for a comprehensive strategy grows.
Social Media Listening should not be owned solely by your marketing function. Key parts of an organization need to share this gold mine. Before I get into the details of how social media listening can benefit across departments, let me first tell you why businesses need to listen.
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Humanity knew it all along…
“ Two ears are given to us, the rabbis observe, but only one tongue: the ears are open and exposed, whereas the tongue is walled in behind the teeth.”
James 1:10
…that listening has greater importance over talking. Priceless wisdom that can be applied to marketing and businesses today.
Continue reading “A Brand’s Definitive Guide to Social Media Listening”