How to Create an Epic Twitter Hashtag Campaign

With over 79% of marketers in 2014 using promoted tweets as part of their campaign, Twitter hashtag campaigns are no longer a novelty in the marketing world. As demonstrated by hugely successful Twitter hashtag campaigns by NBACharmin, and Amex, Twitter hashtag campaigns can help you reap enormous rewards when done right. But how can you run and optimize a winning Twitter Hashtag campaign? Here is a simple 4-step playbook to help you create amazing hashtag campaigns.

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