How to Create and Run a Successful Twitter Chat [Madalyn Sklar Interview]

Madalyn Sklar has run Twitter chats for more than five years, using them to help grow into a marketing thought leader.

A coach and consultant for businesses looking to strengthen their presences on social media, she’s lectured at schools and spoken at events such as South by Southwest (SXSW) and Social Media Marketing World (SMMW).

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How to Build and Market Brands from the Ground Up [Ed Leake Interview]

He started his digital agency as a home business and, in five years, evolved it into a staffed marketing firm that has a collection of partners with annual revenues of at least £1 million.

The managing director of Midas Media, Ed Leake has a clear goal when working with these companies: Ensuring they too see rapid growth.

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How to Use Social Media to Affect SEO

The typical digital marketer knows how to engage audiences and drive website traffic through popular social media platforms, but using them to influence search engine ranking is far less clear.

Moz’s oft-cited ranking factor study finds a positive correlation between social metrics, such as shares, and SEO (search engine optimization) growth.

But correlation isn’t the same as causation. So, although there’s a relationship between SEO and social media, its nature is questionable.

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How to Develop a Hands-On Social Media Approach [Keri Jaehnig Interview]

After more than 14 years in international education, Keri Jaehnig took her passions for communication and relationship building to the digital sphere.

The CMO and founder of Idea Girl Media in Ohio, she’s launched social media campaigns ranging from local to international levels. While Business Insider has quoted her, Forbes and Search Engine People feature her work.

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How to Build, Run and Grow a Successful Company Blog [Douglas Karr Interview]

Search for “Marketing Technology” and Douglas Karr’s blog will likely be the first Google result.

Writing about online marketing services and strategies since 1999, he used his expertise to write Corporate Blogging for Dummies – a 400-page instructional book – 11 years later. It covers everything from choosing a platform to the legalities of publishing original content.

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How to Communicate and Leverage Web and Social Media Analytics [Lee Odden Interview]

It’s a claim almost every digital marketer wishes they could make: Writing the book on how to integrate SEO, social media and content marketing strategies.

After Optimize was published in 2012, Lee Odden can say he was first to the finish.

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How to Measure Your Content Marketing Strategy [Michael Brenner Interview]

Between running a marketing firm, giving speeches and delivering workshops, Michael Brenner still finds time to answer questions and give advice about the content marketing craft.

Before founding the Marketing Insider Group in 2015, he was software company SAP’s first head of content marketing and built an award-winning program that continues today.

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The Marketer’s Guide to Writing Attention-Commanding Headlines [with Examples and Formulae!]

Writing marketing headlines that are clickable and catch consumer eyes is a challenge for both new and veteran marketers.

There are artistic and scientific elements to writing effective ones, meaning there’s an in-depth process to study and understand.

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10 Mistakes in Your Visual Content Strategy [+ Tools to Fix Them!]

Even if your team has a talented graphic designer and skilled digital strategists, crafting and sharing visual content on social media is a tricky process.

Most teams have run into the same difficulties. Images and videos may not generate the type of engagement you’re after. Followers may even miss your intended message.

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