7 Holiday Ads That Dominated Social Media [2016 Edition]

We may know it as the season to be jolly, but for advertisers the holidays are a time of cutthroat competition.

Blockbuster-quality seasonal ads are part of a longstanding tradition, with many companies investing millions of dollars each year (just look at retailer John Lewis, who spent $8.7m on their 2015 slot alone). Ultimately, they know it’s a smart investment: the National Retail Federation predicts this year’s holiday spending to exceed $650 billion in the US alone, and the right ad can be key to directing those funds your way.

2016 saw an impressive number of holiday ads go viral, with contributions coming from seasoned veterans (we’re looking at you, John Lewis) and newcomers (well-played, Allegro) alike.  To see how this year’s ads stacked up, we used Keyhole to dig into what the people of Twitter have to say. Instead of focusing on view count, we decided to rank the Top 7 ads based on social buzz (and we’re glad we did – take a look at #4!)

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Emerging Market Penetration CASE STUDY: Starbucks in South Korea

Starbucks first opens in South Korea in 1999, and like KFC in China, they were first in market entry. Seoul now has more Starbucks than NYC. 

In Korea, Starbucks symbolizes luxury, privilege, and posh. Carrying a cup of Starbucks is like carrying Chanel 2.55. They generated $470 million in sales, surpassing Cafe Bene, their biggest competitor.

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4 Keys to Winning the Emerging Markets

According to Euromonitor International report, emerging markets will account for 65% of global economic growth on average, up through 2020. If you’re working in corporate, I know you know Emerging Market is a big red checkbox on the agenda.

Emerging markets are complicated. And as if that’s not enough, this is a game that needs speed.

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Emerging Market Penetration CASE STUDY: KFC in CHINA

KFC lost part of its market share in the recent years in China, but their success in the Chinese market is legendary.

KFC entered the Chinese market in 1987, and it’s now the largest restaurant chain in the country, with a total of 4,563 restaurants. KFC controls as much as 40 percent of the Chinese market share, while McDonalds, far and away the most popular fast food restaurant in America, controls only 16 percent. There are four critical success factors.

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Who Should Replace Letterman? According to Social Media, There’s Only One Choice

David_Letterman_retirement

Last week, Letterman announced that he’ll be retiring from The Late Show on CBS. Of course, the internet went wild and the #LettermanReplacement hashtag was born.

We used our hashtag tracker to see how people were voting. Here’s how the tracker looks as of this writing:

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