15 Ways to Grow Your Business through Social Listening [+ 3 Tools!]

If social listening isn’t clearly benefiting your business, it could mean your approach has holes.

By monitoring URLs, keywords and hashtags – either manually or with a tracking tool – you can collect information about prospects, competitors and your industry at large to inform sales and marketing efforts. You’ll also open opportunities to directly interact with audience members.

Continue reading “15 Ways to Grow Your Business through Social Listening [+ 3 Tools!]”

10 Mistakes that Keep Your Key Social Metrics from Growing [+ Tips to Fix Them!]

Even teams with experienced digital strategists and dedicated community managers can struggle to keep key social metrics trending upward.

Most marketers dread seeing a line graph that’s stagnant – or worse, declining. Maybe it’s due to repetitive posting. It could be because your social strategy is outdated.

Continue reading “10 Mistakes that Keep Your Key Social Metrics from Growing [+ Tips to Fix Them!]”

How to Use Hashtag Tracking to Optimize Your Social Listening Strategy [+ Tools and Examples!]

When many marketers and community managers think of social listening, scouring through sets of posts, tweets and messages comes to mind.

But being left with a small relevant dataset is common, even though the process involves keyword research to target what your audience is saying about your brand and competitors.

Continue reading “How to Use Hashtag Tracking to Optimize Your Social Listening Strategy [+ Tools and Examples!]”

5 Under-Analyzed Social Media Metrics that Matter [+ Free Tools to Measure Them!]

5 Under-Analyzed Social Media Metrics that Matter and Free Tools to Measure Them

With so many social media analytics tools that focus on different stats, it’s hard to figure out which metrics matter.

Some of the most important ones are often ignored in favour of “vanity metrics” – numbers that don’t help guide your marketing decisions, but are easy to track. To make strides in your social approach, it helps to dig deeper into underlying data.

Continue reading “5 Under-Analyzed Social Media Metrics that Matter [+ Free Tools to Measure Them!]”

A List of the Top 25 Social Media Analytics Tools

Tracking and reporting social media analytics used to be a hurdle for digital marketers – now the problem is finding the ideal tool.

The market is filled with different platforms, ranging in niche, effectiveness and user experience. And due to the recent Topsy shut down, more social media managers than ever are searching for a suitable alternative.

Continue reading “A List of the Top 25 Social Media Analytics Tools”

Miss Topsy? Here are the Top 3 Topsy Alternatives

If you’re a social media marketer, you’re probably searching for a replacement tool for Topsy. Apple recently shut down Topsy, two years after they purchased it for $200 million.

Don’t hit the panic button just yet – you can still gather the Twitter data you need (tweets, impressions, share of posts and demographics) to inform your social media campaigns using these top 3 alternate tools.

Continue reading “Miss Topsy? Here are the Top 3 Topsy Alternatives”