The Top 15 Instagram Analytics Tools [+ Metrics that Matter]

Despite launching a built-in tool, many social media marketers don’t want to create business accounts to access Instagram’s analytics platform.

What’s more, the market is filled with alternatives that offer similar capabilities and data points. In many cases, third-party tools offer features that Instagram’s platform doesn’t. This includes the ability to pull data from competitor profiles.

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15 B2B Social Media Strategy Tips [+ 5 Best Practice Examples]

B2B social media budgets are growing, but the 2016 CMO Survey reveals that 40% of companies aren’t happy with the performance of their social strategies.

Despite this, social media will make up almost 21% of the average business’s marketing spend in five years. That compares with less than 6% in 2009.

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The Top 20 Facebook Analytics Tools for Marketers

A range of Facebook analytics tools compete for the same market, forcing marketers and community managers to decide between similar products.

It’s difficult to avoid this decision — essentially every brand and business has target markets active on social media’s most popular network. Thankfully, diverse costs and capabilities can make it easier to choose.

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10 Facebook Metrics for Brands and Businesses to Prioritize [+ Tips to Grow Them!]

As social media managers deal with a range of Facebook metrics, it’s easy to lose focus on improving numbers that play clear roles in brand and business growth.

To reach and capitalize on target markets in a sea of 1.6 billion monthly active users, it often helps to create strategies that concentrate on a small group of analytics.

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25 Tips for Social CRM Success

Arming your brand with a social CRM strategy can help address complaints and other issues, preventing the risk of escalation while capitalizing on chances to build brand image.

As of 2013, 67% of online consumers have used a company’s social site for service updates and inquiries, according to a JD Power study. As more consumers view social platforms as outlets to ask questions and raise issues, the need for a comprehensive strategy grows.

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15 Social Media Branding Strategies to Capture and Retain Your Target Audience

As competitors strengthen their online profiles, a need to differentiate your brand’s identity on social media grows.

Building a recognizable brand known for its positive qualities should help gain and retain followers. Successfully executing branding strategies can help win customers, too.

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The Top 20 Instagram Web Apps [Analytics, Management, Monitoring & Reporting]

A range of Instagram web apps compete for the same market, forcing community managers and digital marketers to decide between similar products.

Overlapping prices and features can make it a chore to choose. But different levels of effectiveness and user experience — as well as foci ranging from analysis to monitoring — can simplify the decision.

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