When a big event is coming up, brands love to talk about big “Social Media Command Centers” they’ve setup, with a infinite number of people staring at uncountable monitors.

If you want to succeed with event management, this must be the only want to do it, right?

WRONG!

Here’s a great video from Mashable about how one woman does it all for the Grammys — an event that generated 13.8 million tweets, and 862 million impressions, according to Twitter.

 

What’s the secret?

A huge part of what we do is making sure that we’re tracking the conversation, so we can be fluid and adjust to what people are talking about, what’s trending, what kind of content we should be putting out.

 

Remember, “tracking the conversation” doesn’t require an all-out Social Media Command Center. Many of us do it everyday, either directly on Twitter, using in-stream tools like Tweetdeck, or dedicated tools like Keyhole (I hope!).

Go forth, grasshopper. Setup your event hashtag, track what attendees are saying, and engage them like you would any other friend.

So the next time you feel like you — an individual community manager — can’t do it all, think again!


 

The Social Media Professor

My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week.

- Aurora Meyer, University of Missouri Adjunct Professor

2016-03-17T12:50:55+00:00
My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week. - Aurora Meyer, University of Missouri Adjunct Professor

The Multimedia Journalist

Keyhole helped us understand our audiences ... It also helped us target the right people for upcoming projects. In our next campaigns, we will definitely use Keyhole."

- Samya Ayish, CNN Reporter and Social Media Producer

2016-03-21T10:13:44+00:00
Keyhole helped us understand our audiences ... It also helped us target the right people for upcoming projects. In our next campaigns, we will definitely use Keyhole." - Samya Ayish, CNN Reporter and Social Media Producer

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand below: 

Saif Ajani

Saif Ajani

Co-Founder at Keyhole
Saif co-founded Keyhole. He believes punctuation marks belong outside quotations.
Saif Ajani

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