The Social Media Strategy Template [+ Download & 5 Examples]

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week.

Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics.

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The Social Media Policy Template [+ Download & 5 Examples]

Social media can be a persistent workplace distraction, hindering productivity as employees easily access networks through both desktops and mobile devices.

Worse still, people — regardless of social savvy — can make mistakes that potentially hurt company reputation. Take Domino’s Pizza as an example. Cooks filmed themselves tampering with ingredients and shared the video.

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How to Develop a Hands-On Social Media Approach [Keri Jaehnig Interview]

After more than 14 years in international education, Keri Jaehnig took her passions for communication and relationship building to the digital sphere.

The CMO and founder of Idea Girl Media in Ohio, she’s launched social media campaigns ranging from local to international levels. While Business Insider has quoted her, Forbes and Search Engine People feature her work.

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The 10 Best Fashion & Apparel Hashtags on Instagram [+ Take-Away Lessons]

Studying popular fashion hashtags can help retail and apparel companies strengthen their social strategies, whereas bloggers can use them to gain visibility.

That’s because posting with a fashion brand hashtag on Instagram can earn thousands of potential impressions, according to data collected between April 25 and May 1, 2016:

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How Social Media Marketing World 2016 (#SMMW16) Earned Almost A Billion Twitter Impressions In 3 Days

Engaging attendees on social media is a measure of an event’s success, even though planners and marketers typically face challenges when encouraging online action.

Social Media Marketing World 2016 is a case study on how to use Twitter to spur online activity from guests, as well as speakers and promoters.

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