Toronto, Ontario – June 7, 2016: Today, social media analytics company Keyhole announced the release of a new Instagram account reporting tool.

Keyhole's New Instagram Account Reporting Tool and Analytics Platform
Keyhole’s Instagram account reporting tool offers KPI tracking, such as follower growth and engagement rate.

Unlike many social metrics platforms, Keyhole built its new tool to let users monitor any public account instead of just their own.

“Brands and agencies depend on end-to-end analytics and reporting to measure progress and guide strategies. Allowing them to track Instagram competitors and role models also helps them set benchmarks to work towards,” says co-founder Saif Ajani.

“Customers were asking for this kind of Instagram tool to help measure social success – it was a natural fit for us given our existing strengths in social media analytics,” he adds.

The tool tracks metrics such as top posts, follower growth and engagement rate.

Based on this data, it gives optimization suggestions. These include the best times to post, as well as the most engaging filters and hashtags to use.

By monitoring top industry players, users can also determine ideal content types that resonate with followers in their niche.

Keyhole Instagram Reporting Tool and Analytics Platform - Optimization
Users can access optimization insights, such as the best time to post based on engagement rate.

“When it comes to account analytics, it’s not enough to give a basic overview of key metrics,” says Jesse Quist, head of growth. “Users need tangible tips to grow their presence and become better at optimizing engagement and growing reach.”


The Marketing Thought-Leader

When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint.

- Lee Odden, TopRank Marketing Founder

2016-03-17T12:43:14+00:00
When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint. - Lee Odden, TopRank Marketing Founder

The Social Media Professor

My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week.

- Aurora Meyer, University of Missouri Adjunct Professor

2016-03-17T12:50:55+00:00
My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week. - Aurora Meyer, University of Missouri Adjunct Professor

Keyhole is an online platform that measures real-time and historical social media data, illustrating metrics in easy-to-read graphs and layouts to simplify analysis. As well as account reporting, users turn to Keyhole to track hashtags and keywords on Twitter and Instagram.


Contact

Marcus Guido
Content Marketing & Media Relations
mguido@keyhole.co

Keyhole

Keyhole

Automated Social Media Analytics for Agencies, Marketers, Journalists and Executives.

Our goal is to accurately measure real-time and historical social media data, illustrating metrics in easy-to-read graphs and layouts to simplify reporting and strategizing.

Use us to track URLs, hashtags, keywords and @usernames on Twitter and Instagram. We also do competitive account reporting.
Keyhole

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