Instagram has exploded since its inception in 2010.  With over 150,000,000 active users, the image sharing application is easily considered one of the top social media tools in 2014.  Over 55 million photos are shared each day.  It’s important to know which types of photos engage your audience so that you can harness the power of Instagram and stand out from the crowd — the difference is night and day! (Hah)

Instagram marketing company Curalate analyzed 30+ features across more than 8M Instagram images to offer up their suggestions.

Analyze Instagram accounts and hashtags using the tool below, before we explore how to get more Instagram likes:

Here are Curalate’s suggestions, with more details:

STEP OUT OF THE DARK AND INTO THE LIGHT

More light gets more Instagram Likes

The more a user can see, the happier they are.  Photos with a better, brighter lighting draw 24% more likes than darker images.  It might seem artsy or edgy to “go dark,” but you’re putting yourself at a disadvantage by doing so.

BACKGROUND SPACE MATTERS

High Background Instagram Likes

Photos with more background space attract more likes than up-close, macro photos.  To gain more likes on a particular subject, maybe take a few steps back and focus on your subject.  A well-shot subject against a grainy or blurry background makes for a wonderful photo, and generates 29% more likes.

DOMINANT COLORS ARE IMPORTANT

Dominant color Instagram Likes

Posting photos with red as the dominant color might give you the blues.  Research has shown that predominantly blue images draw 24% more likes than red counterparts.  If your photo is promoting a product, it might make sense to set your product against a blue backdrop, or in blue-hued lighting.

DON’T GO COLOR-CRAZY

Number of Colors Instagram Likes

Plain is in!  It turns out that images with a single dominant color generate 17% more likes than images with many dominant colors.  If you’re taking a photo of a green apple, perhaps do so on a backdrop of another hue of green. Doing so, you’re more likely to draw the precious double-tap.

SATURATION HURTS

Saturation Instagram Likes

Lower saturation is your friend, if your goal is to draw more likes on Instagram.  Try taking black and white photos and see if it increases your engagement.  Black & white photos can convey an “old-school” or classy message.  This would be ideal if you were marketing to an older or upper-class audience. It’s also been proven to generate 18% more likes.

GET A LITTLE ROUGH WITH IT!

Color texture Instagram

We see in 3D.  Our eyes crave texture, and data has proven as much.  Photos with higher levels of texture are 79% more likely to be liked than smoother photos.  Try putting it into action by shooting things like broken glass or rough surfaces. You’re bound to see an increase in likes!

Instagram has recently rolled out an advertising platform that social media managers are scrambling to understand. 1.2 Billion “Likes” are processed every single day on Instagram. By harnessing the information here, you’ll earn the lion’s share, making a major impact on your overall social media strategy!

You can view the full infographic here.

Happy Instagraming!


 

The Marketing Thought-Leader

When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint.

- Lee Odden, TopRank Marketing Founder

2016-03-17T12:43:14+00:00
When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint. - Lee Odden, TopRank Marketing Founder

The Social Media Professor

My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week.

- Aurora Meyer, University of Missouri Adjunct Professor

2016-03-17T12:50:55+00:00
My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week. - Aurora Meyer, University of Missouri Adjunct Professor

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand below:

Saif Ajani

Saif Ajani

Co-Founder at Keyhole
Saif co-founded Keyhole. He believes punctuation marks belong outside quotations.
Saif Ajani

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