#Inauguration vs #WomensMarch — The Numbers

A lot of attention has been paid to both #InaugurationDay and #WomensMarch recently. The images on Twitter comparing the two events have been stark, to say the least.

The POTUS (the new one) and his team, however, have been adamant that this is an issue of the media not reporting the truth. We at Keyhole have decided to collect some data of our own to compare the two events. In particular, we decided to use our platform’s hashtag analytics tools to compare the usage of #Inauguration-related posts vs #WomensMarch, along with the users behind them.

To be fair, we also looked at the data for both terms on the day of the event and one day after. So #Inauguration was analyzed on Jan 20-21, 2017, and #WomensMarch was analyzed on Jan 21-22, 2017.

Comparing the Numbers

Let’s take a look at real Twitter data for the two hashtags.

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10 Brutal Trend & Campaign Hashtag Fails by Big Brands [+ Lessons to Learn from Them]

Many marketers and community managers shape their social media tactics by looking at case studies of successful strategies.

But isn’t learning what not to do just as beneficial? John Dewey, an American philosopher and educational reformer, taught that learning from mistakes and successes were equally important.

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Emerging Market Penetration CASE STUDY: Starbucks in South Korea

Starbucks first opens in South Korea in 1999, and like KFC in China, they were first in market entry. Seoul now has more Starbucks than NYC. 

In Korea, Starbucks symbolizes luxury, privilege, and posh. Carrying a cup of Starbucks is like carrying Chanel 2.55. They generated $470 million in sales, surpassing Cafe Bene, their biggest competitor.

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4 Keys to Winning the Emerging Markets

According to Euromonitor International report, emerging markets will account for 65% of global economic growth on average, up through 2020. If you’re working in corporate, I know you know Emerging Market is a big red checkbox on the agenda.

Emerging markets are complicated. And as if that’s not enough, this is a game that needs speed.

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Emerging Market Penetration CASE STUDY: KFC in CHINA

KFC lost part of its market share in the recent years in China, but their success in the Chinese market is legendary.

KFC entered the Chinese market in 1987, and it’s now the largest restaurant chain in the country, with a total of 4,563 restaurants. KFC controls as much as 40 percent of the Chinese market share, while McDonalds, far and away the most popular fast food restaurant in America, controls only 16 percent. There are four critical success factors.

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A Brand’s Definitive Guide to Social Media Listening

Humanity knew it all along…

“ Two ears are given to us, the rabbis observe, but only one tongue: the ears are open and exposed, whereas the tongue is walled in behind the teeth.”
James 1:10

…that listening has greater importance over talking. Priceless wisdom that can be applied to marketing and businesses today.

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How Coke generated $100,000 worth of free Twitter Impressions in 1 day

Coca-Cola recently teamed up with Twitter in an attempt to break a world record by getting as many people as possible to use the #ShareaCoke hashtag. Using the hashtag displayed an emoji called a ‘hashflag.’ It’s the first time Twitter has built a custom emoji for a global advertising partner.

Breaking records are nice but what business impact, if any, did the campaign have for Coke?

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How Quartz Doubled Their Email Sign-ups in 47 Days by Changing Only 2 Things

Quartz’s Daily Brief, an e-newspaper that inboxes you their most popular news articles from around the world, doubled their email signups in only 47 days simply by making 2 changes in their email signup system. You can read the original in paragraph form here.

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A Full 63% of BuzzFeed’s Posts are Clickbait

BuzzFeed-ClickbaitTitle

Ben Smith from BuzzFeed recently wrote a post titled, “Why BuzzFeed Doesn’t Do Clickbait” and it generated the responses one would expect. Just take a look at the comments on that post.

After all, BuzzFeed is the poster child for clickbait! Well, not according to Ben’s definition you see…

We’re not clickbait. We’re sharebait!

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