Finding and tracking conversations on social media was once a hurdle for digital marketers. Now, with a range of tools available, the challenge is finding the ideal one.
If social listening isn’t clearly benefiting your business, it could mean your approach has holes.
By monitoring URLs, keywords and hashtags – either manually or with a tracking tool – you can collect information about prospects, competitors and your industry at large to inform sales and marketing efforts. You’ll also open opportunities to directly interact with audience members.
When many marketers and community managers think of social listening, scouring through sets of posts, tweets and messages comes to mind.
But being left with a small relevant dataset is common, even though the process involves keyword research to target what your audience is saying about your brand and competitors.
Tracking and reporting social media analytics used to be a hurdle for digital marketers – now the problem is finding the ideal tool.
The market is filled with different platforms, ranging in niche, effectiveness and user experience. And due to the recent Topsy shut down, more social media managers than ever are searching for a suitable alternative.
McDonald’s has almost 70 million followers across all countries, regions, and platforms, 7,748 brand posts in 30 days, an active audience of 1.4 million, and 104.8 million impressions on Social Media.
How do you manage this?
Social Media Listening should not be owned solely by your marketing function. Key parts of an organization need to share this gold mine. Before I get into the details of how social media listening can benefit across departments, let me first tell you why businesses need to listen.
Humanity knew it all along…
“ Two ears are given to us, the rabbis observe, but only one tongue: the ears are open and exposed, whereas the tongue is walled in behind the teeth.”
…that listening has greater importance over talking. Priceless wisdom that can be applied to marketing and businesses today.