Miss Topsy? Here are the Top 3 Topsy Alternatives

If you’re a social media marketer, you’re probably searching for a replacement tool for Topsy. Apple recently shut down Topsy, two years after they purchased it for $200 million.

Don’t hit the panic button just yet – you can still gather the Twitter data you need (tweets, impressions, share of posts and demographics) to inform your social media campaigns using these top 3 alternate tools.

Continue reading “Miss Topsy? Here are the Top 3 Topsy Alternatives”

7 Most Artistic Brands on Instagram You Must Follow

This year brands really honed their resources on Instagram. With new ad features that rolled out on Instagram this year, it’s a platform not to be missed. Here, we’ve compiled a curated list of the most creative business instagram accounts for inspiration!

Continue reading “7 Most Artistic Brands on Instagram You Must Follow”

10 Best Fashion Social Media Campaigns

Fashion industry have it easy when it comes to social media campaigns. They have so much more colour, shapes, and glamour to work with than other industries. Grabbing this congenital opportunity, fashion brands have all started launching social media campaigns throughout the decade. Here’s a list of the 10 best fashion social media campaigns proven by their successful results.

Continue reading “10 Best Fashion Social Media Campaigns”

The Only Twitter Chat Guide You Need to Read

The first time you attend a dinner party can be very nerve wrecking. Should I bring anything? Where should I sit? What if I don’t like the food? Is it polite to ask for seconds?

This experience is similar to someone attending your Twitter chat for the first time. Like any other host, you want to make sure that your guests feel prepared, welcomed, and relaxed.

Continue reading “The Only Twitter Chat Guide You Need to Read”

Top 10 Instagram Marketing Campaigns in 2015

With ever-growing technological advances, we are now able to easily reach anyone in the world instantly. Under such influences, Instagram marketing campaigns have created powerfully lasting results. Last year, one of the most successful campaign is undoubtedly hosted by GoPro, which increased their average engagement on Instagram per post throughout the year of 2014 grew by 57%.

As we slowly approach the end of the year, we have compiled a list of the 10 best Instagram marketing campaigns of 2015.

Continue reading “Top 10 Instagram Marketing Campaigns in 2015”

10 Best Instagram Uses for B2B Companies

When you think of Instagram, the first things that pop into your mind are photos of delicious foods, glamorous celebrities, and adorable puppies. However, with 400 million active users per month, Instagram makes a great marketing platform.

B2C companies are all experiencing success on Instagram, but the majority of B2B firms still have minimal or close to no engagement. Many B2B brands are hesitant to dive into the world of Instagram as it seems less professional than Facebook, Twitter, or LinkedIn.

Continue reading “10 Best Instagram Uses for B2B Companies”

Why Influencer Marketing with Social Media Celebrities is the Hottest Trend in Luxury Fashion Marketing

Essena O’Neill, an 18-year-old Australian fashion blogger with half a million followers on Instagram, 200,000 on YouTube and Tumblr, and 60,000 on Snapchat, surprised many of her fans when she recently announced she’s quitting social media. Her Instagram account is now private and her bio reads:

Continue reading “Why Influencer Marketing with Social Media Celebrities is the Hottest Trend in Luxury Fashion Marketing”

Avoid Social Media Marketing Disasters by Leveraging these 5 Cognitive Biases

The fast  pace of communication on Social Media makes brands vulnerable to small slip ups that can spiral into disaster.

Remember IHOP’s embarrassing tweet earlier this month? It tried to make a joke about women’s breast.

Continue reading “Avoid Social Media Marketing Disasters by Leveraging these 5 Cognitive Biases”