How Coke generated $100,000 worth of free Twitter Impressions in 1 day

Coca-Cola recently teamed up with Twitter in an attempt to break a world record by getting as many people as possible to use the #ShareaCoke hashtag. Using the hashtag displayed an emoji called a ‘hashflag.’ It’s the first time Twitter has built a custom emoji for a global advertising partner.

Breaking records are nice but what business impact, if any, did the campaign have for Coke?

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USA Today & Keyhole Partnered to Measure #AdMeter Super Bowl Ads [INFOGRAPHIC]

To many, the battle of the Super Bowl ads is just as interesting as the ‘Big Game’ itself. (I’m told that you need a license to use the SB term. We can’t afford it.)

This year, if you were watching the game, you’d agree that they were probably more interesting.  [I won’t lie, I was rooting for the Broncos, or at least a good game. <sigh>]

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