This is a recap of the best content around the web on Twitter, Instagram, and Influencer Marketing in the last month of September – as well as the best performing posts from our native Keyhole Blog. We hope this helps you filter some noise.

On Twitter

Twitter’s deal with Stripe, Big Commerce, & Shopify means they’re serious about tapping into the holiday shopping market. You’ll see plenty of tweets with “Buy” buttons for the upcoming holidays. Want to join in the shopping spree? There are many ways to go about developing a hashtag campaign, but winning ones all have four qualities called FOAM. If you’re using Twitter for events, Tracy, Marketer from Eventbrite suggests we geo-tag our tweets for amplification. If you tweet about Game of Thrones while watching Game of Thrones, you’re apparently not alone. TV audience uses Twitter over the internet to connect with the show. And remember how Coke recently launched Twitter’s first ever branded emoji? That generated $100,000 worth of free Twitter impression in a day. Tweet about it – in 140 characters because those 140-character-capped days may be over, very soon.

On Instagram
The big news is that Instagram ads are now open to all businesses worldwide. They project $600M mobile ad revenue worldwide this year. Whether or not they’ll reach this goal is unclear, but what is clear is you need to add Instagram as a marketing channel. Leveraging Contextual Influencers and Paid Ads are a good bet but make sure you’re transparent when using posts generated by your users, or you might end up like Croc. They may not have broken any laws, but definitely lost the trust of a loyal customer and her friends. Being organic is spreading into visual advertising, thanks to Instagram. Being “perfect” visually lost merit. Be “raw” instead. Oh, and the older the Influencers, the less following they have on Instagram.

Social Media

Facebook wants to be more like Twitter – the social media choice for breaking news. And to do this, they’ve launched Signal which helps journalist discover and curate content. Ask for access here. Youtube joined Twitter in the shopping spree and announced on Tuesday that they will add the buy feature to their videos as well. This embedded function brings audience directly to the e-commerce site once they click on the product in the video. Now, that’s pretty cool.
Best Tweet of the Month

  Our Best Instagram Post of the Month 

 

That’s it, folks! We hope that saves you tons of time. Make sure to sign up to our blog  and follow us on Twitter and Instagram for more Twitter best practices.


 

The Marketing Thought-Leader

When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint.

- Lee Odden, TopRank Marketing Founder

2016-03-17T12:43:14+00:00
When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint. - Lee Odden, TopRank Marketing Founder

The Social Media Professor

My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week.

- Aurora Meyer, University of Missouri Adjunct Professor

2016-03-17T12:50:55+00:00
My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week. - Aurora Meyer, University of Missouri Adjunct Professor

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand below: 

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Automated Social Media Analytics for Agencies, Marketers, Journalists and Executives.

Our goal is to accurately measure real-time and historical social media data, illustrating metrics in easy-to-read graphs and layouts to simplify reporting and strategizing.

Use us to track URLs, hashtags, keywords and @usernames on Twitter and Instagram. We also do competitive account reporting.
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