A number of you use Keyhole to track Twitter contest participants, so we wanted to make sure you’re armed with all the necessary knowledge to make your campaign a success.

Twitter hashtag contests are an awesome way to build strong relationships between your target audience and your brand. But these contests have important rules as well, which need to be followed. Otherwise, not only can your contest hashtags can be removed from search results, but participant accounts can be deleted altogether!

Here’s a quick infographic about Twitter contest rules to keep in mind.

Twitter Contest Rules

In summary:

  1. Discourage the creation of multiple accounts by users, or risk all their accounts getting suspended
  2. Discourage posting the same Tweet repeatedly, otherwise your contest hashtag may be filtered out of Twitter search results
  3. Ask users to include an @reply to you in their update, or use a tool like Keyhole.co so you can see all the entries. While this isn’t a ‘rule’, it will certainly help you with your task of collecting all posts
  4. If participants are including other hashtags or keywords, encourage the use of relevant ones

  5. While these are contest rules, Twitter’s general rules can’t be ignored. Make sure they’re followed as well
  6. Many jurisdictions also have laws & regulations around online rules. If this is the case, make sure you consult a legal advisor or attorney as well

These rules are described further by Twitter on their contest guidelines page.

So there you have it. Hope it helps with your campaigns, and let us know if you have any questions.

Cheers!
Saif


 

 

The Marketing Thought-Leader

When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint.

- Lee Odden, TopRank Marketing Founder

2016-03-17T12:43:14+00:00
When we market events like Content Marketing World, MarketingProfs B2B Forum and others, Keyhole helps us track use of the event hashtag and which influencers are engaging. The Keyhole dashboard has been very helpful for reporting on the impact we’ve had at influencing influencers as they publish content around an event using the hashtag. Keyhole definitely frees up time from manual monitoring and has contributed to the growth of our social footprint. - Lee Odden, TopRank Marketing Founder

The Social Media Professor

My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week.

- Aurora Meyer, University of Missouri Adjunct Professor

2016-03-17T12:50:55+00:00
My office uses Keyhole for analytics. Good price, great conversation monitor. Saves me at least 5 hours a week. - Aurora Meyer, University of Missouri Adjunct Professor

Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. Get started for free and search your brand below: 

Saif Ajani

Saif Ajani

Co-Founder at Keyhole
Saif co-founded Keyhole. He believes punctuation marks belong outside quotations.
Saif Ajani

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