Christmas for most is presents and jingles, but for social media marketers, it’s a season of frenzy. Social media is brand’s top choice to engage and celebrate holiday season with their customers. Here’s Keyhole’s roundup of the most noteworthy christmas hashtag campaigns.
Before revealing the top Christmas hashtag campaigns, you can use our tool to analyze any hashtag you want on Twitter or Instagram:
1. Ted Baker’s #TedsElfie
Company: Ted Baker
Project Lead: Poke London
The aim of the social campaign was to bring Ted Baker’s Christmas in-store activity to life, through an innovative digital activation, and hence the Instagram campaign launched – the hunt to find Ted elves who, after a night of festivities, had gone missing.
With their partner agency, Ted Baker created 32 Instagram accounts to create a festive game where customers hunted for prizes and elves.
- Over 37k interactions across the campaign
- 14.5k competition entries
- Press coverage in key publications
Royal mail from Ted! Your holiday scavenger hunt was fun and creative @tedselfie 😄🎅👍Thank you #TedBaker #TedsElfie #fashionmug #drinkwithstyle #TED A photo posted by Ceci (@cocoforceci) on
2. UPS #WishesDelivered
Company: UPS Campaign: Wishes Delivered is a crowd-sourced donation based promotion that’s tied to making the wishes of a few of their customers come true. Customers were encouraged to upload their holiday wishes using the hashtag #wishesdelivered. Lucky winners had their wishes granted by UPS. Furthermore, every wish uploaded using the #wishesdelivered hashtag, UPS donated $1 to the Boys & Girls Club of America, The Salvation Army and Toys for Tots, for up to a $100K maximum donation. They are continuing their campaign this year! Participate here: https://wishesdelivered.ups.com/#share
- 40,000 #wishesdelivered hashtag mentions
- 80+ PR stories published
- 3.5M video views
3. Air Canada’s #ACGiftofHome
Company: Air Canada
Air Canada’s #ACGiftofHome gave “Canadians living abroad one of the best gifts imaginable.” According to the brand, Canadians living in London frequent a bar called the Maple Leaf to “gather for a taste of home.” In the video, two Air Canada pilots enter the pub and give roundtrip tickets to everyone to go back to Canada for the holiday season. The campaign invites consumers to follow their stories with #ACgiftofhome
Last December while feeling a bit homesick a friend suggested joining her at a Canadian pub, She had heard they had #surprise “treats” Those #Canadian goodies turned out to be round trip tickets, care of Air Canada! Grateful for the unexpected gift bringing me #home today. #ACgiftofhome #Smythson A photo posted by amydar (@amydar) on
4. Kate Spade’s #MissAdventure
Company: Kate Spade Campaign: The campaign called #MissAdventure, consists of four 3 minute videos, which reminiscent of 50-60’s era movies, with the heroine overcoming the rather boring situation with a luxurious, fashionable flair. Armed with a plethora of Kate Spade products, Kendrick brings her wry sense of humor and all-American, girl-next-door style to the social videos; at one point throwing several outfits at once and carrying on conversations with her dog.
“this night is now magical because of that scarf.” watch anna kendrick and zosia mamet’s full #missadventure in episode 4, “the joy ride” at katespade.com. A video posted by kate spade new york (@katespadeny) on
things get interesting when @annakendrick47 unexpectedly dines alone in #missadventure episode 3, “the best company.” A video posted by kate spade new york (@katespadeny) on
one of these people is hollywood’s most famous hotel maitre’d. the other is not hollywood’s most famous meditation guru. the #missadventure continues in episode 2: “the great escape”. A video posted by kate spade new york (@katespadeny) on
5. John Lewis #ManOnTheMoon
Company: John Lewis Partner Agencies: Adam & Eve/DDB & Manning Gottlieb OMD Campaign: The newest edition from their last winning holiday campaign, #MontythePenguin, John Lewis does it again. The Man on the Moon is a story of the man on the moon and a young girl who spots him through her telescope. According to Marketing Magazine, Craig Inglis, customer director at John Lewis said: “Our Christmas advert is once again all about going the extra mile to give someone the perfect gift. This year though, the story is told in a uniquely creative and engaging way as we see Lily, our heroine, go to great lengths to connect with the Man on the Moon. We hope it inspires people to find really special gifts for their loved ones and through our partnership with Age UK, raises awareness of the issue of loneliness amongst older people and encourages others to support in any way they can. Visit their campaign landing page here: http://www.johnlewis.com/christmas-advert Results: 137,000 Twitter mentions, 13,200 extra followers the launch week, and 16M video views to date.
What are your favorite holiday Social Media campaigns? Let us know by commenting below!
The Marketing Thought-Leader
- Lee Odden, TopRank Marketing Founder
The Social Media Professor
- Aurora Meyer, University of Missouri Adjunct Professor
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